Home improvement projects have soared since the COVID-19 outbreak in March last year. Many families have reexamined their living spaces and sought to improve them while stuck at home. In fact, Home Advisors released its 2021 State of Home Spending report showing top home renovation projects pursued by many households last year. These include interior painting, bathroom remodeling, new flooring installation, landscaping work, and kitchen remodeling.
This year, expect the home renovation to continue, whether full or partial renovation. If you’re in the residential construction business, you must be robust in your sales and marketing approach. Be sure to ride the tide of the home construction trend and get as many clients as possible as a contractor. Here are five ways to promote and boost your construction business during the
1. Update your website
If you run a construction business, you probably have a website by now. As such, it’s time to update your website by improving its web design. If you don’t have one, it’s time to create one for your construction business. Why? A website is already a must in this time and age, whether for online or brick-and-mortar businesses.
Your website must fulfill two key aspects: representing your brand and resonating with your target market. However, it doesn’t have to be just visually appealing and highly functional. Your website must be mobile-friendly as well, as most users access online websites using their mobile phones. With a website in place, it won’t be hard to promote your business and conduct transactions online with your clients during this pandemic.
2. Increase your online visibility
It’s not enough to have a business website these days. As the web is saturated with too many sites and bombarded with too much information, it can be difficult for your target market to find you. You must increase your online presence and drive traffic to your website. That is where search engine optimization (SEO) and pay-per-click (PPC) come into the picture.
SEO requires optimizing your website, writing keyword-integrated content, and creating backlinks. However, a key factor is your local SEO, as you want your local clients to find your business online. That way, you can cater to the needs of the locals for home improvement projects. Having similar goals with SEO, PPC entails displaying your ads in search engine results pages (SERP). But as a form of paid advertising, you must pay Google for every successful click.
3. Resort to email marketing
The use of emails remains robust and relevant in the world of business. In fact, it is very useful in promoting your home construction business during this pandemic. That is where email marketing comes into play.
That said, you may want to send promotional emails and offer discounts for home improvement projects. Whether it’s a kitchen renovation, interior painting, or plumbing work, be sure to send emails to your leads or prospective clients. Let them know that you are ready to service them and kick their homes up a notch!
4. Take advantage of social media
Social media is so powerful in this time and age, not only on a personal level but for business too. Why? People live and breathe in social media. In fact, there are almost 4.50 billion social media users worldwide.
If you want to reach out to your target clients, use social media channels like Facebook, Instagram, or even TikTok. For instance, you can use Facebook advertising to target your audiences by filtering their demographics. Also, post photos of your home renovation projects on Instagram, which can serve as your portfolio. Even TikTok allows you to post short video clips of your home construction projects.
5. Get a sales and marketing coach
As a contractor, you may be good at performing home construction projects. Sure, you have the construction knowledge and skills as well as the industry knowledge and expertise. You may be good at home designing, bathroom remodeling, or even a full house renovation. But when it comes to sales and marketing, you may be struggling.
That said, it’s best to get a sales and marketing coach for promoting your construction business. Your hired coach will not only help you promote but will also help your business grow. You must take robust steps to expand your business amid the pandemic restrictions. Ultimately, your coach will help you succeed in the construction business!
At this point, you now know how to promote and boost your home construction business during this pandemic. All it takes is to update your website, increase your online presence, and use email marketing. Also, don’t forget to use social media and hire a sales and marketing coach if possible. All these will help up your game in the construction business and get as many clients as you can. Ultimately, you’ll be able to boost your construction business’ profit amid the pandemic.
