Having a business website has never been more important in the age of digitalization. As more people avail of products and services online, more companies recognize the importance of responsive web design in providing an optimized browsing experience for their customers. It also needs to be free of technical errors and contain relevant and engaging content.
The website serves as the digital storefront of your business. During the COVID-19 pandemic, many business owners relied on digital platforms to offer their products and services to their customers while their physical establishments remain closed. Meanwhile, those with an established website turn to digital marketing strategies to take advantage of new sales opportunities.
Today, people are spending more time online, and businesses should use this opportunity to reach more target customers and enhance their online presence. So if you’re trying to market a brand, it’s important to understand how your website can help you drive more revenue into the business. In this article, we’ll discuss ways to use your website to drive more sales while improving the customer’s buying journey.
Use conversational marketing
Conversational marketing is a critical part of website planning. It’s a proven way to generate e-commerce revenue and establish customer relations. This includes live chat tools, such as chatbots or a customer agent. Think salespersons in a physical store. If you run your business through a website, the chat tool will accommodate any inquiries visitors may have.
Traditional methods of support and selling have certain limitations in terms of operating hours. Having a website allows you to provide round-the-clock support to visitors. If they have the sudden urge to buy from your website at three in the morning, they can always turn to the live chat tool for assistance.
It’s also worth noting that customers prefer to get an immediate response when they have questions. This means they are likely to use live chat tools instead of filling up the contact form or reading the entire FAQ section. Live chat tools also help gather email addresses if you want to encourage customers to subscribe to your mailing list.
Although nothing beats face-to-face interaction in terms of value, it has limitations in terms of scalability. AI-powered chatbots will bridge the scalability gap and leverage opportunities by initiating conversations, answering common questions, setting meetings, and qualifying leads. So, when strategizing the aspects of the customer journey, make sure to include conversational marketing on your website.
Keep it simple
As mentioned earlier, the website serves as the virtual storefront of your business. When running a physical establishment, you invest so much time, money, and effort into making your storefront look warm and inviting. The same goes for the website. It has to look good, functional, responsive, and optimized.
Knowing the right balance in creating a web design is the key to attracting customers. Often, customers use website appearance as the barometer of whether a business is trustworthy enough. So if the website looks clunky or outdated, visitors will wind up at the competitor’s website instead. On the other hand, a great web design will certainly keep customers engaged. At the same time, visitors should be able to access it on different devices, such as the desktop, laptop, tablet, and smartphone.
A great tip is to exhibit fewer products on the website and focus on product descriptions. Filling the homepage with all your products will easily overwhelm and confuse the visitors. Instead, highlight at least one or two best-selling products to give customers an idea of what you offer as a brand and make the choice easy for them.
Also, don’t forget to optimize the loading speed of the website. Website visitors have a very short attention span, so you have to capture their attention by including fast-loading images and responsive web pages.
Include customer reviews
Social proof is a proven way to boost customer flow, so make sure to include customer reviews on your website. This includes feedback, testimonials, associations, case studies, and photos of your staff. These visual representations can make a big difference in convincing visitors to make a purchase.
Accreditations and awards also help boost brand reputation, especially if in-person contact is limited or non-existent. This will let visitors know about your achievements and how you fare as a business. So if you want to build trust among your customers, devote time to gather and include reviews on your website.
In today’s fast-paced world, businesses need to take advantage of technology capabilities to boost their bottom line. In this case, having a functioning website help increase sales even without an on-site establishment. A website should not only look cool, but it should also consider all aspects of the customer experience.