- Establish an online presence to attract new customers. Set up social media accounts and have a website.
- Focus on hygiene and cleanliness by following strict sanitation protocols. You can also display these protocols prominently.
- Offer loyalty rewards and referral programs such as free haircuts or free add-ons for repeat customers to encourage customer loyalty.
- Provide excellent customer service by training your staff, listening to feedback, offering consultations, and providing snacks and beverages during wait times.
Do you have a hard time attracting new customers to your barbershop business? Do you feel your establishment is not as popular as it once was? It’s understandable to feel anxious about the state of your business, given the current economic climate.
There are practical ways to revamp your barbershop business and make it more appealing to potential clients. In this blog, you will learn about easy but effective ways to boost your barbershop business.
Establish a solid online presence.
It’s no secret that most people rely on the Internet to find businesses and services. Therefore, you must establish a solid online presence for your barbershop business. Set up social media accounts on popular platforms like Facebook, Twitter, and Instagram.
Regularly post photos of your establishment, haircuts, customer reviews, and any promotions or deals you offer. Ensure your website is informative and easy to navigate, with clear contact information such as your phone number, email, and address.
Focus on hygiene and cleanliness.
Given the current health crisis, hygiene and cleanliness have become more critical than ever. Ensure your barbershop business follows strict sanitation protocols such as wearing masks, gloves, and disposable aprons, disinfecting tools, chairs, and surfaces between clients, and providing hand sanitizer. Display these protocols prominently so that customers feel safe and reassured.
Provide loyalty rewards and referral programs.
Everyone loves a good deal; loyalty rewards and referral programs are excellent ways to encourage customer loyalty and word-of-mouth marketing. Offer incentives such as free haircuts, discounts, or free add-ons for repeat customers. Encourage them to refer friends and family. You could also partner with local businesses and offer reciprocal promotions to expand your customer base.
Provide excellent customer service.
Excellent customer service is key to any successful business. There are plenty of ways you can make your barbershop business stand out with exceptional customer service. Here are some examples:
Train your staff.
Training your staff to be friendly and knowledgeable will help create a welcoming environment. Make sure they are comfortable with different hair types and styles and can provide helpful suggestions to customers.
Listen to your clients.
Excellent customer service also involves listening to what your customers have to say. Take their feedback and comments into consideration, and make changes accordingly. This might involve changing products, making improvements in the ambiance, or adding new services.
Offer free consultations.
Allow customers to come in for a free consultation before they book an appointment. This will give them an opportunity to ask questions, get advice on their hair type and style, and decide if your barbershop is the right fit for them.
Provide snacks and beverages for waiting customers.
Long wait times can be a major turnoff for customers. Unfortunately, this is all too common in barbershops. Even if you have a dozen barbers working for you, there will still be busy times. To make the wait more pleasant, provide snacks and beverages for waiting customers. This small gesture will go a long way in making your customers feel special and appreciated.
It’s also important that you don’t half-ass this step by providing low-quality snacks and drinks like a candy bar and some tap water. Instead, try to make it a memorable experience by offering something unique and delicious.
For example, you can offer a cup of coffee to boost your customers’ energy. Make sure your coffee is made from quality ingredients, such as Italian coffee beans. These beans create a smooth, sweet flavor that your customers will love. You can purchase Italian coffee bean tins from an online store and have it shipped directly to your barbershop. This way, you can provide your customers with a memorable experience and make them feel like they’re really getting the royal treatment.
By focusing on quality customer service, you will be able to build a loyal base of customers that love your barbershop and keep coming back.
Implementing the strategies discussed in this blog can give your barbershop business a much-needed boost. Establishing an online presence and focusing on hygiene and cleanliness will help attract new customers to your establishment. Offering loyalty rewards and referral programs is also vital to building customer loyalty.
Finally, providing excellent customer service by training staff members, listening to client feedback, offering free consultations, and providing snacks and beverages during wait times will make it easier to keep those customers returning time after time. With these tips, you will surely see increased success with your barbershop business!