Part of being a man is fulfilling your social role as a man by doing traditionally masculine activities. This is not entirely a bad thing; 50% of the global population is biologically male, and 80% of the world is heterosexual. You have a very large market, which also means a great possibility of huge profit. You can tap into your natural strengths and talents to create a successful enterprise. Here are 5 masculine business ideas for men that are sure to be a hit.
1. Car Garage and Repair Shop
If you’re a man who loves cars, why not put your passion to work by opening a car garage and repair shop? You can offer your customers competitive prices, quality service, and expert advice. If you already are a car enthusiast, you probably already have a lot of the basic tools you need to make your hobby into a business; you’ll just need to invest in more equipment and in licenses. Plus, there’s nothing more satisfying than getting your hands dirty doing something you love—working on cars all day long. Be the kind of businessman who’ll make Dominic Toretto proud.
2. Pre-Workout and Dietary Supplements
If you’re a fitness enthusiast, you can tap into the lucrative world of pre-workout and dietary supplements. There is a huge demand for these products among men who are looking to get in shape and build muscle. Chances are, if you take pre-workout and supplements, you already have an inkling of the demand, and you already know a lot about the ingredients and nutrients these products provide. All that’s left is to think about what you can do to make it a business.
First, you should decide how to enter the industry. You can create your own line of products (which is resource- and research-intensive), or you start by being a distributor for an existing brand. You can also negotiate deals so that you can rebrand products and have them repackaged.
Next, you’ll need a way to package your products (or repackage them if you’re rebranding them). Getting your own packaging equipment can be a good investment once you’re already established, but as a more affordable short-term alternative, you can instead partner up with a contract packing company to handle it. Some products like pellets and powder are best handled with certain equipment like vertical fillers and other machines, and this equipment can be costly. You’ll also need to do a bit of marketing, and then, you can sell your products online or in a brick-and-mortar shop. You can even partner up with local gyms to distribute your products.
3. Male Grooming Products
With the rise of metrosexuality, there is a growing market for male grooming products like hair wax, hair pomade, beard oil, hair gel, hair mousse, and shaving foam. If you’re interested in this industry, you can start by selling products online or setting up a brick-and-mortar store. Like with pre-workout and dietary supplements, it helps if you already use these things so that you already have knowledge of ingredients and customer demographics. You can also start by distributing another brand’s products or rebranding them. The best thing about starting with these products is that once you’re ready to diversify and grow your business, you can expand into grooming equipment like trimmers, and eventually, into male grooming services like a barbershop.
4. Sports Merchandise
Men love sports, so why not sell sports merchandise? You can become a licensed seller of jerseys, hats, posters, memorabilia, and other gear for your favorite team. Or you can start your own line of sports-themed clothing and accessories. There’s no shortage of possibilities when it comes to sports merchandise. You can distribute your products to customers via online shops and offer discounts during events related to your team’s sport, like the Super Bowl or NBA Finals.
5. Male Fashion
Men’s fashion is another area with huge potential, and if you already have a sports merch business, this is somewhat of a logical lateral move. You can distribute other brands’ products, rebrand them, start your own clothing line, open a retail store, or become a stylist or personal shopper. If you have good style, this will be very easy for you. In addition, since the market is overly saturated at this point, your best option is to find a niche where you can apply what you’re passionate about. For example, if you’re into streetwear, apart from marketing to young consumers, you can also start a line for older adults who want to dress comfortably but still look cool.
Final Thoughts
These are just a few ideas to get you started on your path to entrepreneurship. Remember that there’s no one right way to do things, so don’t be afraid to think outside the box and come up with your own unique business idea. Whatever you do, just make sure that you enjoy what you’re doing and that you’re providing value to your customers. That’s the key to success in any business venture!
